Privacy Policy
At Walmart, we respect your privacy and are committed to protecting the personal information of our customers, visitors, and users.
This Privacy Policy explains what information we may collect when you use our website and services, how we use and protect that information, when we may share it with third parties, and the choices and rights that may be available to you.
By using our website, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
We may collect different types of information depending on how you interact with Walmart.
Information You Provide Directly
When you create an account, place an order, contact customer support, or otherwise use our services, we may collect information such as:
- Full name.
- Email address.
- Telephone number.
- Billing address.
- Shipping address.
- Account information.
- Order and purchase history.
- Product preferences.
- Information provided when contacting customer support.
- Reviews, ratings, questions, and other content you submit.
- Information provided when participating in promotions or special offers.
Payment Information
When you make a purchase, payment information may be collected and processed by our payment service providers.
Depending on the payment method used, this may include payment card information, billing information, or other information required to authorize and complete a transaction.
Payment information may be handled directly by third-party payment processors and may be subject to their own privacy policies and security practices.
2. Information Collected Automatically
When you visit or use our website, certain information may be collected automatically.
This may include:
- IP address.
- Browser type and version.
- Device type.
- Operating system.
- Approximate geographic location.
- Language preferences.
- Pages visited.
- Products viewed.
- Search queries.
- Referring and exit pages.
- Date and time of visits.
- Website interactions.
- Information about how you navigate and use our services.
We may use this information to understand how customers use our website and to improve our services.
3. Cookies and Similar Technologies
Walmart may use cookies, pixels, tags, local storage, and similar technologies.
These technologies may be used to:
- Keep users signed in.
- Remember shopping carts.
- Remember customer preferences.
- Maintain website functionality.
- Analyze website traffic.
- Measure advertising performance.
- Detect fraudulent or suspicious activity.
- Improve website security.
- Personalize content and shopping experiences.
- Understand how users interact with our website.
You may be able to control or disable certain cookies through your browser settings or available privacy controls.
Disabling certain cookies may affect the functionality of some parts of the website.
4. How We Use Personal Information
We may use personal information for legitimate business and operational purposes, including to:
- Create and manage customer accounts.
- Process and fulfill orders.
- Process payments.
- Arrange shipping and delivery.
- Provide customer support.
- Handle returns, refunds, replacements, and warranty claims.
- Communicate with customers regarding orders.
- Send important service notifications.
- Improve our products, website, and services.
- Personalize the shopping experience.
- Recommend products and services.
- Analyze customer activity and website performance.
- Prevent fraud and unauthorized transactions.
- Protect our website, customers, and business.
- Conduct internal research and analytics.
- Administer promotions and special offers.
- Comply with legal and regulatory requirements.
- Enforce our Terms of Service and other policies.
5. Order and Shipping Information
When you place an order, we may need to use personal information to fulfill that order.
For example, your name, shipping address, telephone number, and order details may be provided to shipping companies, fulfillment providers, suppliers, or applicable third-party sellers when necessary to deliver your purchase.
This information is used only as reasonably necessary to provide the requested service and fulfill the transaction.
6. Third-Party Sellers
If Walmart operates as a marketplace and allows independent third-party sellers to offer products, certain information may be shared with the applicable seller.
For example, a seller may receive:
- Customer name.
- Shipping information.
- Order information.
- Product information.
- Contact information where necessary to provide customer support.
Third-party sellers may use this information to fulfill orders, provide customer support, handle returns, or perform other services related to your purchase.
Sellers may also be subject to additional contractual, legal, or marketplace requirements regarding customer information.
7. Service Providers
We may use third-party companies and service providers to operate our business.
These may include providers responsible for:
- Payment processing.
- Shipping and fulfillment.
- Website hosting.
- Cloud storage.
- Customer support.
- Analytics.
- Fraud prevention.
- Cybersecurity.
- Email delivery.
- Marketing and advertising.
- Website performance.
- Authentication and account management.
These providers may have access to personal information only to the extent reasonably necessary to perform services on our behalf, subject to applicable agreements and law.
8. Advertising and Analytics
Walmart may use analytics and advertising technologies to understand customer behavior, measure advertising campaigns, and improve the effectiveness of our marketing.
Depending on the technologies used and applicable law, these providers may collect information about interactions with our website, advertisements, and other online services.
Where required, appropriate consent and opt-out mechanisms may be provided.
9. Marketing Communications
Where permitted by applicable law, Walmart may send promotional communications about products, offers, discounts, new services, or other information that may be relevant to you.
You may unsubscribe from promotional emails by using the unsubscribe option included in the relevant communication.
Even if you opt out of marketing communications, we may continue to send important transactional or service-related communications, such as order confirmations, shipping notifications, security alerts, or information regarding your account.
10. How We Share Personal Information
We may disclose personal information in circumstances including:
- Processing and fulfilling orders.
- Providing customer support.
- Processing payments.
- Delivering products.
- Operating our website.
- Working with third-party sellers.
- Preventing fraud.
- Protecting website security.
- Providing analytics and marketing services.
- Complying with legal obligations.
- Responding to valid legal requests.
- Protecting the rights, property, and safety of Walmart, customers, or others.
- Supporting a business transaction such as a merger, acquisition, restructuring, or sale of assets.
We do not disclose personal information more broadly than reasonably necessary for the purposes described in this policy or as otherwise permitted by applicable law.
11. Sale or Sharing of Personal Information
Depending on the services, technologies, and jurisdictions involved, certain activities may legally be considered a "sale" or "sharing" of personal information even when no money is directly exchanged.
Where applicable law provides consumers with the right to opt out of certain sales or sharing activities, Walmart will provide the required mechanism for exercising that right.
12. Data Security
Walmart uses reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.
These measures may include access controls, security monitoring, encryption where appropriate, and other security practices.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
Customers should also take reasonable steps to protect their account credentials and avoid sharing passwords with others.
13. Account Security
If you create an account with Walmart, you are responsible for keeping your password and login credentials confidential.
You should immediately contact us if you believe that your account has been accessed without authorization.
We may take reasonable steps to verify your identity before providing access to certain account information or completing certain requests.
14. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
Retention periods may depend on:
- The type of information.
- The purpose for which it was collected.
- The nature of the customer relationship.
- Legal and regulatory requirements.
- Fraud prevention requirements.
- Dispute resolution.
- Accounting and business record requirements.
When information is no longer reasonably required, it may be deleted, anonymized, or securely disposed of where appropriate.
15. Your Privacy Rights
Depending on your location and applicable law, you may have certain rights concerning your personal information.
These rights may include the right to:
- Request access to personal information.
- Request correction of inaccurate information.
- Request deletion of certain personal information.
- Request information about how personal information is collected and used.
- Request information about categories of personal information disclosed to third parties.
- Opt out of certain marketing communications.
- Opt out of certain sales or sharing of personal information where applicable.
- Limit certain uses of sensitive personal information where applicable.
- Exercise additional rights provided by applicable privacy laws.
Not every right is available to every individual or in every jurisdiction.
16. How to Submit a Privacy Request
If you would like to exercise a privacy right, you may submit a request through the privacy or customer support mechanisms available on our website.
To protect customer information, we may need to verify your identity before completing certain requests.
Depending on the request, we may ask for information reasonably necessary to confirm that the request relates to the correct account or individual.
17. California Residents
If you are a California resident and applicable California privacy laws apply to you, you may have additional rights concerning your personal information.
These rights may include rights to access, correct, delete, or obtain information regarding the collection and use of personal information, as well as certain rights to opt out of the sale or sharing of personal information.
Where applicable, Walmart will provide the disclosures and mechanisms required by California law.
California residents may also have the right to exercise applicable privacy rights without receiving discriminatory treatment prohibited by law.
18. Other U.S. State Privacy Rights
Residents of other U.S. states may have additional privacy rights under applicable state privacy laws.
Depending on the jurisdiction, these rights may include access, correction, deletion, portability, objection, or opt-out rights relating to certain processing activities.
Walmart will handle valid requests according to the laws applicable to the requesting individual.
19. International Customers
Because Walmart may offer Worldwide Shipping, customers may access our services from different countries and regions.
Personal information may be processed or stored in countries other than the country where you reside.
Where required by applicable law, appropriate safeguards or other lawful mechanisms may be used for international transfers of personal information.
20. Children's Privacy
Our website and services are not intended for children who are not legally permitted to use online services under applicable law.
We do not knowingly collect personal information from children in violation of applicable legal requirements.
If you believe that a child has provided personal information to us inappropriately, please contact us so that the information can be reviewed and, where appropriate, removed.
21. Third-Party Websites
Our website may contain links to websites, applications, or services operated by third parties.
These third-party services may have their own privacy policies and practices.
Walmart is not responsible for the privacy practices of websites or services that we do not control.
We recommend reviewing the privacy policy of any third-party service before providing personal information.
22. Reviews and User-Generated Content
If you submit product reviews, ratings, photographs, questions, comments, or other content, certain information associated with your submission may be displayed publicly depending on the functionality of the website.
Customers should avoid including sensitive personal information in public reviews or other publicly visible content.
23. Changes to This Privacy Policy
Walmart may update this Privacy Policy from time to time to reflect changes to our services, technologies, business practices, or applicable legal requirements.
When changes are made, the "Last Updated" date at the beginning of this policy will be updated.
Where required by law, we may provide additional notice or obtain consent for material changes.
24. Contact and Privacy Requests
If you have questions about this Privacy Policy, your personal information, or available privacy rights, please use the privacy and customer support options provided on the Walmart website.
When contacting us regarding a privacy request, please provide enough information for us to understand and process your request while avoiding unnecessary disclosure of sensitive information.
Walmart is committed to handling customer information responsibly and providing customers with appropriate transparency and control over their personal information.